Management of master data is necessary in order to make processes work efficiently throughout an entire organization. Clearly, good data is the stable basis for each company. With the growing complexity and volumes of data to be maintained, and the ever growing importance of emerging technologies like Big Data, Artificial Intelligence and Digitalization, master data management became a key enabler. It developed into a complex discipline affecting all business and functional areas in the organization. The interesting thing about it: you can never achieve the highest level of perfectionism. There is always a next level in managing and improving your master data.

KPMG and zetVisions are delighted to invite you for an event to jointly discuss the challenges of master data management, and go through the process improvement journey together with our guest speaker Andreas Bieker from Merck.

Customer case presented by Merck KGaA.


09:00-09:30 Registration and coffee
09:30-10:00 Main aspects of Master Data Management and its complexities in today’s environment
Evgenia Andres, KPMG

Process improvement with a SPoT master data approach for reference data

  • Where did we come from
  • Achievements of wave 1
  • Lessons learned and further roadmap

Andreas Bieker, Manager General Finance, Finance Operations | Group Standards & Systems, Merck KGaA

10:30-11:15 Live-Demo | SPoT live! – Intelligent Multi-Domain Master Data Management from zetVisions
Andreas Stock, Head of Presales, zetVisions AG
11:15-12:00 Open discussion



Evgenia Andres - KPMG Zurich
is a manager in IT advisory as part of the Enterprise Applications Team at KPMG Zurich. She is a certified specialist in Corporate Data Quality Management, ITIL and Requirement Engineering. Her broad knowledge of data management has been continuously refined through her experience as a consultant, especially in the areas of telecommunication and building materials group, as well as lecturer in the areas of Master Data Management, Data Quality Management, Data Architecture and Data Governance.

Andreas Bieker - Merck KGaA
in the area Group Standards and Systems he manages the area group master data of finance and consolidation. His goal is the process improvement and optimization of governance functions in this environment. As project manager he was responsible for the implementation of zetVisions SPoT at Merck.

Andreas Stock - zetVisions AG
is responsible for all presales activities of zetVisions AG and acts as interface between product management and customer. Before zetVisions he had worked ten years for the software companies Oracle (Hyperion Solutions) and SAS Institute. He has sales experience in the area of Enterprise Performance Management, Business Intelligence, Legal Entity Management and Master Data Management.


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69115 Heidelberg
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Fax +49 (0) 6221 33938-922


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